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Real Estate Agent – Finding the Right One

22 October 2012 |  by  |  Agent Advice

Some tips for finding the Real Estate Agent that’s right for you

A real estate agent can help you through what can be one of the most important, and most stressful events of your life – selling your house. If you’re still not sure if you need a real estate agent, check out our short discussion piece: Why Use A Real Estate Agent. However, once you have decided that a real estate agent is the way you want to go, you have to make sure that you find the real estate agent that’s right for you. This is a quick guide to doing just that.

What do Real Estate Agents do?

We all know that real estate agents sell houses. But selling a house is not as simple as it seems. The real estate agent will perform a number of tasks on your behalf. They will:

  • Provide a realistic market appraisal of your property’s worth
  • Advise you on the best method of sale – private sale vs auction
  • Develop a marketing strategy for your property
  • Implement that marketing strategy
  • Consult on the best way to present your home
  • Expose your property to as many potential buyers as possible
  • Guide prospective buyers through your property
  • Collect and present all offers
  • Negotiate the best price possible with the buyer
  • Help you make sure you’re meeting all of your legal obligations
  • Help facilitate the exchange and settlement

With so many important responsibilities, choosing the right real estate agent is crucial. It is also important to understand just what you are asking of your real estate agent, before you enter into contract with them.

What to ask of your Real Estate Agent

Real estate agents have different strategies and different areas of focus. It can be difficult to to draw sensible comparisons between the services they offer sometimes.

There are two key things to ask the real estate agents in your area.

  1. How much do they think they will be able to get for your home?
  2. How much do their services cost, and what, specifically, is included?

It is tempting to go for the most optimistic sales price and the lowest fee. However, there’s no free lunch and like most things in life, you get what you pay for.

If a real estate agent offers you an optimistic evaluation, ask for proof. What have similar properties sold for? What makes your property different from other properties that have sold recently in your area?

Also find our exactly what the commission fee covers, and if there are any other charges likely to accrue along the way. A key area of differentiation can be in promotion. Open houses, for example, are effective but they’re also expensive. Other methods include newspaper advertising, letterbox drops, internet based exposure and so on. Don’t be afraid to ask why certain strategies have been included or excluded. You’re the one paying for it.

Real estate agents also often have a number of relationships that they can leverage to increase the exposure of your property. Check to see what extra they can offer in this regard, and if it is part of the service.

Also, if you are going to go down the auction road, what are their auctioneers like? Perhaps attend a few yourself and see if you like their style.

Results Speak for Themselves

Of course, the best way to understand the quality of service on offer is to compare real estate agents’ past performances. How much have they sold properties like yours for in the past?

This is exactly what whichrealestateagent.com.au does. It is a one stop-shop that makes it easy to understand exactly what a real estate agent’s track record is. We provide a free, independent report on real estate agents in your area. You will be able to see for yourself the performance data on all you local agents, as well as benchmark fee and commission rates. It also includes data on comparable properties sold and data on agent efficiency and price discounting.

Part of the choice of real estate agent comes down to style and preference. But at the end of the day, your property is one of your most valuable assets, and you want the best return you can get. The data found on whichrealestateagent.com.au makes it much easier to draw meaningful comparisons between real estate agents, and secure the best price possible for your house.

For more about our service and answers to some frequently asked questions check out our online FAQs or request your free report below today.

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Note we call to confirm inquiry. Details NOT given to agents. Free report only for qualified sellers.

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The Agent Report

  1. Step 1

    Professional, Independent & Comprehensive

    The report is manually produced to the highest standards and is specifically tailored to you and your property. It is an unbiased assessment of all the real estate agents in your area and suggests those best suited to sell or manage your property based purely on their performance data. This is obtained from a variety of sources, including proprietary and industry databases which are not available to the public.

    Importantly Which Real Estate Agent’s analysis is completely unbiased - we receive the same fee from all agents, and only if your property sells. You are free to choose any agent in Australia. We are not aligned with agents (unlike our competitors!).

  2. Step 2

    Transparent & Extensive Agent Data

    The report analyses and transparently provides the performance metrics of the individual real estate agents that have recently sold properties similar to yours within the immediate vicinity.

    Extensive consideration is given to not only how many comparable properties each agent has sold, but also how long it took to sell them and whether they had to price discount to secure the sale. This is provided to you, so you can look past the agency branding and understand the performance metrics of the individual agent you will be trusting with what is possibly your largest asset.

  3. Step 3

    Top 3 Agent Profiles – Benchmark Fees & Performance

    After the data analysis has been completed, the top three agents, as presented by the data, are profiled. Their experience, performance history and properties recently sold are all provided to enable in-depth consideration. Benchmark fee and commission information is also provided.

    You are then in a very strong position to decide who to interview to maximize your sale price and reduce the stress of what can be with the wrong agent, a tortuous and drawn out affair.

  4. Step 3

    Recent Sales, Market Data & Step-By-Step Guide

    And if that isn’t enough the report also contains the latest market data for your suburb, an extensive list of comparable properties sold in your area and a comprehensive step-by-step guide to selling your property, including interview questions to ask the agents.

About the author

Thomas Roberts
Founder of Which Real Estate Agent.
An independent company helping Australians make informed decisions on which agent to use.
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