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Home › Sell Property › For sale by owner websites in Australia: current costs and what to compare
Selling your home privately may reduce the commission you pay, but it also puts much of the campaign in your hands. You still need to price the property, prepare it for sale, respond to buyers and arrange the legal work. The right for sale by owner (FSBO) service depends on where your advertisement appears, how long it stays there, the help you receive and the complete cost.
This guide compares eight current Australian services, from owner-managed advertising to campaigns with more hands-on support. Advertised prices and portal profiles were checked on 2 October 2026. Offers and inclusions change, so confirm a written quote for your property before paying.
Key takeaways Compare portal coverage, advertisement tier and duration before comparing fees. A listing package usually leaves enquiries, inspections and negotiations to you. Ask exactly who does each job. Budget for photography, signs, upgrades and conveyancing as well as the advertised package. Portal listing and sold counts show profile activity, not a provider’s success rate or your likely sale result. Compare a complete private-sale budget with local agents’ proposals before deciding.
Key takeaways
Most services below provide advertising access and tools while you handle the buyers. A provider can be a licensed agency without taking over inspections or negotiations. “Agent support” may mean help creating the listing or answering your questions; it does not automatically mean an agent will represent you in a negotiation.
For established residential property, realestate.com.au requires a real estate licence and a subscription to advertise. It does not offer private owners a one-off residential listing. FSBO providers can supply that access through their service. Confirm whether Domain, realestate.com.au and any important local portal are included in your particular package, rather than relying on the logos on a homepage.
A smaller provider can still place your property on a major portal. Its own inventory is not the audience for your advertisement: the portal, placement tier, presentation and campaign management all matter. An until-sold listing also needs its cancellation, removal and renewal conditions checked.
These are advertised residential sale options, not a ranking by price. The lowest entry fee may cover fewer portals or a shorter period. GST is stated only where the reviewed material confirmed it; an unclear total needs checking. Optional services can substantially change the campaign budget.
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The residential package advertises $799 for six months or $899 until sold, with realestate.com.au, Domain and other portals. Its tools include a signboard, brochures, enquiry forwarding and listing management support. You run the inspections and negotiations.
The useful distinction is duration: compare the six-month option with the until-sold terms, rather than assuming the entry fee covers the whole campaign. Photography, larger photo boards and portal upgrades add to the price. Check Allhomes coverage and charges for ACT or nearby NSW, and confirm GST in the final total.
Check current For Sale By Owner packages and conditions.
Essentials is advertised at $845, Enhanced at $995 and an additional higher tier at $1,995. The packages include realestate.com.au and Domain advertising, with more marketing material and support at higher levels. Owners remain responsible for buyers, inspections and negotiation.
Its terms allow listing removal after two years and potential termination after the first anniversary. Read those conditions alongside any until-sold description. Confirm GST and the exact sign, photography and support inclusions for your chosen tier. ACT and NT coverage is restricted, and Allhomes is unavailable in some nearby NSW areas.
Check current buyMyplace packages and conditions.
Its residential tiers advertise $798, $1,198, $2,498 and $3,498 including GST, with realestate.com.au and Domain until sold. Essentials provides a starting point for an owner-managed campaign; higher tiers offer additional marketing and service options.
Compare the actual inclusion list for your tier: the existence of a premium package does not mean its photography, signs or upgrades are included in Essentials. Ask what the support team does, which buyer enquiries reach you and what is extra. You should expect to manage inspections and negotiations unless the written service agreement says otherwise.
Check current No Agent Property packages and conditions.
The advertised sale package is $979 including GST and shipping, with realestate.com.au and Domain advertising until sold. It includes a customised sign, property report, printable brochures, a dashboard and enquiry handling tools, plus seven-day support.
This is suited to sellers who want listing tools and help while continuing to manage buyers themselves. Photography, floorplans and portal upgrades can be additional costs. Check local portal coverage, the advertisement tier and cancellation or removal terms before starting.
Check current PropertyNow packages and conditions.
The $499 Basic package is Domain-only. $795 Standard includes realestate.com.au and Domain for eight months. $949 Gold adds a For Sale sign and Sold / Under Contract stickers, with both-portal advertising until sold. The reviewed terms state GST is included unless otherwise specified.
For a both-portal, until-sold comparison, Gold is the relevant option rather than Basic. Owners handle enquiries, inspections and negotiations, with tutorials, tools and support available. Photography, larger signs and upgrades cost extra. Allhomes is unavailable for ACT and some nearby NSW areas. Standard details · Gold details · Terms
Check current Sale By Home Owner packages and conditions.
The residential page advertises promotional $639 Essential and $799 Optimum packages, reduced from $799 and $999. Both list realestate.com.au and Domain until sold and include a dashboard, enquiry forwarding and seven-day telephone support. Essential advertises a standard sign.
Owners handle buyers, inspections and negotiations. Photography and portal upgrades are extra. The advertised page and purchase-link prices differ, and GST was not explicit in the reviewed material, so obtain the final total and a confirmed inclusion list. Some tools also appear in its optional-extras list: clarify what your package actually includes. Terms of use
Check current Minus The Agent packages and conditions.
The residential page advertises a $799 sale package, while payment material and terms show $695. Its advertising offering includes realestate.com.au, with Domain advertised as an extra. The reviewed terms describe GST-inclusive pricing.
Because the displayed figures and coverage differ, ask for a written quote confirming the full price, Domain charge, duration and all inclusions before making a comparison. Photography, floorplans, signs, brochures and portal upgrades are available as extras. The seller remains responsible for managing the sale; do not assume a monthly package or a complete both-portal price.
Check current For Sale For Lease packages and conditions.
Unreserved Lite is advertised at $900 for an owner-managed listing on realestate.com.au and Domain. Unreserved Plus is $6,900 in total, split into $2,000 upfront and $4,900 on a successful sale. Plus adds a campaign manager and help with negotiation and sale coordination; owners still conduct inspections.
This is a meaningful service-level difference: compare Lite with other listing packages and Plus with the cost and tasks in a more supported campaign. Photography and portal upgrades can be extra. Confirm the fee trigger, GST, listing duration, geographical availability and who performs each task in your agreement. Campaign support does not replace your solicitor or conveyancer.
Check current Unreserved packages and conditions.
The charts below use current agency profiles, checked on 2 October 2026. realestate.com.au values come from its default agency market-performance snapshot, observed around 10:26–10:30 AEST. Domain values come from the agency’s Properties sales summary, labelled “Summary for 12 month period to October 2, 2026”. For-sale counts are current advertised inventory; sold counts cover the profile’s past 12 months. The default profiles can include different property types, rather than only residential houses.
How to read these figures. The same property may appear on both portals, so adding them would double-count listings. Profile naming, reporting rules and updates also differ. They are not a unique national FSBO total, market share, sale success rate or evidence that one service achieves a better price. A provider with fewer listings may still give you access to the same major portals.
Source limitations. We used the same displayed metric within each portal. For Sale By Owner’s REA snapshot reports 916 sold while its inventory section reports 917; on Domain its summary reports 954 and its sales-statistics section 957. buyMyplace’s Domain summary reports 536 sold while its sales-statistics section reports 534. REA notes that transactions with unknown dates, price or address may be omitted. Domain states that its statistics are based on properties advertised there, and undisclosed prices are excluded from average price and total value calculations. No verified For Sale For Lease profile count was available; that is not a zero.
* Unreserved profiles are shown separately. Domain calls its profile Unreserved Lite, but includes a sale at 377 Barkly Street that REA places under Unreserved Plus. We therefore do not treat Domain’s 39 / 8 as a like-for-like Lite count or combine it with either REA profile.
Engage a solicitor or conveyancer before launch. Ask them to confirm the contract, disclosure documents, searches, reports and certificates required for your property and jurisdiction, and when each must be ready. An advertising package does not replace conveyancing or make a generic document kit suitable for every property.
Timing differs: NSW requires the sale contract before advertising; in Victoria the vendor’s Section 32 statement must be given before the buyer signs; and Queensland’s seller disclosure scheme generally requires disclosure before the buyer signs. These examples are not a complete legal checklist for every state or property.
Australian tax-resident sellers should also arrange an ATO clearance certificate for settlement. Without one, a purchaser may need to withhold 15% under the foreign-resident capital-gains withholding rules. Withholding is a tax collection mechanism, not an additional final tax. Ask your conveyancer or tax adviser how the rules apply to your sale.
A private sale may suit you if you have time to respond promptly, confidence in pricing and negotiation, and a practical plan for inspections and legal preparation. It can reduce the commission component of your costs. You still carry the workload and the risk of errors, delays or missed follow-up.
A local agent can take on pricing advice, buyer follow-up, inspections and negotiation, with a fee and marketing budget you should assess in detail. Service quality and the eventual result vary. Neither a low FSBO fee nor an agent’s higher fee alone tells you which approach will produce the better net outcome for your property.
Before deciding, compare a complete private-sale budget with proposals from a few local agents. Look at total fees and marketing costs, relevant recent sales, who handles buyers and inspections, and the work you would still do. Use Which Real Estate Agent to compare local agents and their proposals, then choose the approach that fits your property, time and confidence.
Its established residential advertising service requires a licence and subscription. A private seller usually obtains access through an FSBO provider or appointed agent. Check the portal coverage and tier in the package you buy.
No. Read expiry, removal, renewal, withdrawal and cancellation conditions. Confirm them in writing for your chosen package.
Many listing packages leave those tasks to you. A supported service may take on more campaign work, but ask exactly what it does. Unreserved Plus adds managed support while owners still conduct inspections.
The entry fee alone is not a fair comparison. Compare equivalent portal coverage and duration, then add GST, photography, signs, upgrades and legal costs. Promotional prices and unclear totals need confirmation.
No. They show sales reported by particular portal profiles over the past 12 months, with reporting limitations. They do not show the percentage of clients who sold, net proceeds or a predicted result for your property.
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