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Home › Real Estate Agent Fees › Melbourne, Victoria
Based on our data, the average real estate agent commission rate in Victoria is 2.1%. Commission rates vary from around 1.6% to 2.5% in Melbourne, and from about 2.5% to 3.5% in regional areas outside of Melbourne.
The figures shown are an average. Agents charge different amounts based on a range of factors, including property type, value and likelihood to sell.
Key Takeaways Average agent commission (VIC): ~2.1%. Typical range: Melbourne 1.6%–2.5%; regional VIC 2.5%–3.5%. Always negotiate. Agent fees aren’t regulated in Victoria. Everything is negotiable and must be written into the authority you sign with the agent. Marketing (VPA) is separate to commission and must be itemised. Agents must pass on any advertising rebates/discounts to you. Main residence CGT: Most owner‑occupiers don’t pay CGT due to the main residence exemption (exceptions apply).
Key Takeaways
Find out the average agent commission percentage for your VIC suburb by entering the suburb’s name below.
Things can get a little more complicated to work out if your agent has a tiered commission structure. With tiered commission, a percentage is set up until an agreed upon target amount, then an increased percentage is set for any amount above that target.
When calculating real estate agent fees in Melbourne and VIC, you also need to factor in any additional costs that aren’t included in an agent’s commission.
See more about these costs below, and for help working them out try our cost of selling your property calculator.
Learn more: Melbourne Property Market Trends
As well as commission, there are other costs for extra services that can add to real estate selling fees in Melbourne and Victoria. Sometimes these services are included in an agent’s commission, but often they are not. It pays to be aware of the extra costs you may need to pay when selling property in Melbourne/Victoria.
Most Melbourne agents charge a percentage of the final sale price. Typical commission sits around 1.6%–2.5% in Melbourne and 2.5%–3.5% in regional Victoria (average ~2.1%). Commission is negotiable, and your sales authority must clearly show how the commission is calculated (fixed or tiered) and give a dollar example. Agents usually deduct their commission from the deposit at settlement. What to ask: “Please show me the commission in dollars at a few possible sale prices, and confirm GST.”
You’ll need a conveyancer or solicitor to prepare your Section 32 (vendor statement) and contract of sale. Typical fees are $700–$1,300 plus disbursements (title searches, certificates). If you’re selling an apartment or townhouse, you must provide an owners corporation certificate, its fee is capped in “fee units” set each year by the VIC Government (for 2025–26 a fee unit is $16.81; urgent certificates cost more).
What to ask: “What’s your fixed fee? What disbursements and certificate charges will be added?”
Learn more: Conveyancing Costs – Fees By State
It’s very important you have an effective marketing strategy in place for your home to give you the best chance of getting a good price. Often a combination of online and traditional advertising is a good approach.
These days, online listings are the main channel that prospective buyers use to house-hunt. It’s absolutely vital that you advertise your house online to give you exposure to the biggest audience of potential buyers.
The three most popular real estate sites in Victoria are:
The costs for advertising on these sites can vary widely based on the type of listing you choose. For example, a standard listing on realestate.com.au is around $400, while you could pay as much as $8,000 for a Premier listing in a high-value suburb such as Toorak.
As important as online advertising is, traditional advertising in mediums such as newspapers, brochures and flyers shouldn’t be forgotten about. Some older or less computer-savvy buyers are more likely to prefer newspapers and brochures when browsing for homes.
Leaving these mediums out of your marketing strategy could mean missing out on reaching a big group of potential buyers.
The newspapers that will get you the most exposure are The Age and The Herald Sun. An ad in one of these papers can range from about $550 to $7,500 depending on the size and location of the ad.
Local or community newspapers can also be a good idea to target local buyers. Some local newspapers you may consider, depending on your location, include the Ballarat News, the Bendigo Advertiser, and The Weekly Review City.
It’s a good idea to talk to potential agents about their ideas for marketing your house. A good agent should be able to put together a custom marketing strategy that suits your house and target market, and gives you the best chance of getting a great price for your home.
Making sure you hire a good quality and experienced real estate photographer is equally important as a comprehensive marketing strategy. A good photographer will show your house in the best light, using the most flattering angles and emphasising its best features.
Photos are the aspect of a listing that has the most impact on potential buyers and the most potential the help your house stand out from the competition. A great photo can be the difference in turning list views into inspections.
Your real estate agent may provide their own photography services, if not they will certainly be able to recommend a good photographer to you.
You may also consider using professional home staging services to get your house looking as appealing as possible before the photo-shoot.
Home staging involves de-cluttering your house and arranging furniture and ornaments in the most visually pleasing way. You may also consider doing this before inspections.
Home staging services can cost between about $2,000 and $8,000.
Even if you don’t choose to use professional home staging services, it’s definitely a good idea to put some effort into doing this yourself.
If you have a home loan, there are usually two sets of costs at sale:
What to ask: “Please estimate lender discharge, Land Use Victoria lodgement and PEXA fees on my file.”
If you choose to sell your house by auction, you will need to pay auctioneer fees. Real estate agents are usually not registered auctioneers themselves, but they will be able to recommend a good auctioneer with a solid history of results.
The cost for an auctioneer is usually between $200 and $1,000.
Note, the fee is charged per auction so you will have to pay multiple sets of fees if it takes more than one auction to sell your home.
Want an easy way to work out how much you’ll need to pay? Try our cost of selling a house calculator to work out the total costs of selling your home.
As touched on above, there are two main types of real estate agent commission structures: fixed and tiered.
Fixed commission is the more common structure, and simply gives the agent a set percentage of the total selling price as their fee. If a house sells for $500,000 with a fixed commission rate of 2%, the agent will receive a payment of $10,000.
With a tiered commission, a fixed rate is setup up to a target amount, then a higher rate is applied for any amount above that target. For example, a rate of 2% may be set up to a target of $500,000, then 5% for any amount above $500,000. If the house sells for $600,000, the agent will receive a payment of $15,000 (2% of 500,000 + 5% of 100,000).
Even though you can end up a paying the agent a higher amount than with a fixed rate, you may end up better off overall if you get a higher price than what you would have otherwise.
Generally, tiered commission rates are better suited to more valuable properties.
Learn more: What are the different real estate agent fee structures?
You may be considering taking the “for sale by owner” path and not using a real estate agent to sell your property. Selling your house privately is a big undertaking and you should consider all the pros and cons before making a decision.
Selling your house yourself will save you paying real estate commission, however you will still need to pay for advertising, photography and other services. A real estate agent can often get you a better deal for these costs, such as buying adverting buy bulk.
It’s possible that selling privately could cost you more money overall as you may not be able to get as good a price for your house as a skilled and experienced agent. A good real estate agent understands the market, knows the best strategies for advertising your house and is skilled and experienced in the sales process.
They also have access to databases of potential buyers they can show your property too.
So consider this carefully before choosing to sell your house privately.
No, real estate agent fees and commissions are not regulated in Victoria. Agents are free to set whatever fees and rates they want.
Commission rates can vary widely from agent-to-agent. It definitely pays to compare agents’ rates to make sure you’re getting a good deal.
The main factors that influence Victorian real estate agents fees and commissions are:
Location is always very important in real estate and it’s no exception when it comes to agents’ rates. Agents in Melbourne generally charge lower rates than agents in regional Victoria. There are two reasons for this: more completion from more agents, and more houses on the market. Higher competition drives rates down, and more houses on the market means agents can afford to charge lower rates as there are more opportunities to sell.
On the other hand, there are less agents competing with each other in regional areas, and less houses on the market so agents need to charge more per house to maintain a good income.
Agents may charge a lower rate for higher value properties, as a lower rate will still get them a good payment on house with a high selling price. On the flip-side, agents will want to charge a higher rate on lower value houses to make sure they are still paid a good amount for their work achieving a sale.
Agents with less experience will often charge lower rates than more experienced agents. New real estate agents will charge less as they look to build up their experience.
You should be careful when considering a less experienced agent and make sure you are comfortable they can do a good job. Looking at their recent results on houses similar to yours is a good idea.
Some agents may include things like marketing and photography in their commission fee, though many don’t. Make sure you are completely aware of what is included in your agent’s fees.
Yes, you absolutely can negotiate with agents in Melbourne/Victoria on their fees and rates and it’s something we highly encourage to get the best deal.
Don’t be afraid to let agents know your are talking to multiple agents – they are more likely to negotiate if they know there are up against competition.
It’s a good idea to find out the average rate in your area so you can go into negotiations fully armed with the knowledge of what other agents are charging. You should also be careful of agents whose rates seem too low – and make sure you are fully aware of what is included in an agent’s fees.
You will probably find it easier to negotiate in Melbourne than regional Victoria, due to higher competition between agents in the city. You’ll also probably have more luck negotiating on higher value properties as they agent will still get a good commission even with a lower rate. However, it’s still worth negotiating on these types of houses.
It can be tempting to just go for the agent that offers the lowest rate, but sometimes this can be risky. These agents may be less expensive for a reason, and could end up costing you more in the long run.
A lower commission agent may end up getting you a lower price than your house is worth, or take longer to sell your house which can add up to increased advertising costs and wasted time.
When considering a low commission agent, make sure you look at their past sales results, including how long their houses were on the market.
As well as commission and the other costs we talked about above, there are a few other possible costs you should be aware of.
You will most likely need to pay for a removalist when you sell your house, or at least to hire a van or truck if you plan to do the moving yourself.
Moving costs in Victoria are usually between $500 and $3,000 depending on the size of your house.
Your may need to make some repairs to your house to get it ready to sell, or maybe you think a renovation will increase your home’s value. Depending on what needs to be done, repair and renovation costs can be very substantial.
If you are living in your house when you sell it, and you sell it for more than you bought it for, you will most likely need to pay capital gains tax. The ATO has more information about this.
Ready to choose a real estate agent? Compare agents in your area now.
About 2.1% on average across VIC, with Melbourne often lower than regional areas. Always negotiate.
No. There’s no standard or set rate. Agents set their own fees and you can negotiate.
Agents may quote inclusive or exclusive. Your sales authority must show GST separately, check the document.
If the authority lists those costs, you still pay them even if the home doesn’t sell, unless you’ve negotiated “no sale, no fee”.
At settlement, from the deposit. Your agent provides an account of sale.
Yes. Any commission-sharing with another party must be disclosed before you sign (and updated if it changes).
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