Case Study: Data-Led Agent Selection Delivers a Standout Result in Falcon

Executive Summary

When Murray set out to sell his beachfront home in Falcon, he compared multiple agents with very different styles. Using Which Real Estate Agent (WREA) to shortlist options and supply recent sales statistics, he chose Alison, the agent whose approach was methodical, evidence-based, and team-driven. With clear pricing guidance, strong presentation, and disciplined buyer management, Alison’s team generated high-quality interest quickly and negotiated to a great price in well under the suburb’s median days on market. Murray finished confident he’d picked the right agent.

Property Snapshot

• Property Type: Beachfront House
• Bedrooms: 3
• Bathrooms: 2
• Car Spaces: 3 (garage)
• Land Size: 837 m²

Seller’s Objective

Murray’s main objective was to sell smartly. Like many first-time home sellers, he wanted clarity, transparency, and confidence that his chosen agent had a proven record of success. His goals were clear:

• Find an agent who could back up their sales claims with data and real results.
• Present the home at its absolute best to attract serious buyers from day one.
• Secure a top sale price while keeping the property’s days on market as short as possible.
• Compare different selling methods (private sale vs auction) and pricing strategies before committing.

How Which Real Estate Agent Assisted

We made the process simple and transparent. The platform curated a shortlist of experienced agents including Harcourts and Century 21, complete with recent sales data, pricing insights, and performance comparisons.

This allowed Murray to:

• Compare each agent’s approach side-by-side like how they priced homes, marketed them, and negotiated offers.
• Understand how the suggested price range aligned with real market data, not guesswork.
• Identify which agent’s strategy and communication style best suited his personality and goals.

By replacing uncertainty with verified data, Murray moved from feeling overwhelmed to making a confident, evidence-based choice.

Agent’s Strategy

• Evidence-based pricing: Started with a realistic price guide, then tightened to “low-to-mid $1m” positioning as buyer feedback came in
• Preparation & presentation: Coordinated trades and styling so the property showed at its best from day one
• Launch intensity: Two busy weekend opens produced strong inspections and multiple offers
• Negotiation discipline: Used buyer feedback and comparables to move offers upward and secure a result that matched the seller’s target

Results

Murray’s Falcon property achieved outstanding results:

• Sold Price: $1,450,000 (premium outcome in its category)
• Days on Market: 9 days (well below Falcon’s suburb median)
• Number of Offers: Multiple qualified offers within the first week
• Marketing Campaign: Two strong weekend opens, high online engagement, and repeat inspections
• Buyer Interest: Local and interstate buyers competing for the property
• Sale Method: Private treaty with data-driven pricing adjustments
• Vendor Satisfaction: 5★ “Very Satisfied” rating from the seller
• Agent Approach: Professional, transparent, and methodical
• Outcome Summary: Fast, stress-free, premium sale with data-led confidence

Why Sellers Choose Which Real Estate Agent

Which Real Estate Agent takes the guesswork out of selling. Instead of relying on bold claims or vague promises, the platform helps sellers see real numbers such as how many homes an agent has sold nearby, their average sale prices, and how quickly they achieve results.

Sellers like Murray gain:

• Clarity over claims – Compare verified data to identify genuine top performers.
• Confidence in choosing the right fit – Match with agents whose methods and values align with yours.
• Better outcomes, faster – The right agent and strategy lead to quality interest and competitive offers early.

With Which Real Estate Agent, every seller whether experienced or first-time can make an informed choice backed by evidence, not guesswork.