Case Study: Selling Land with Confidence in Coles Bay

Executive Summary

Brad had owned a residential block in Coles Bay for years but decided it was time to sell when plans changed. No longer keeping up with the local market, he turned to Which Real Estate Agent (WREA) to help identify a capable, trustworthy agent who could get the job done. In a market where land sales are notoriously difficult, Brad’s block was sold within a few months at a price he was happy with. Thanks to WREA’s guidance and data-backed recommendations, Brad was able to move on confidently, with cash in the bank and no regrets.

Property Snapshot

• Property Type: Residential Land
• Land Size: 1,002 m²

Seller’s Objective

Brad had originally intended to build on the block but changing circumstances made selling the smarter option. With limited time and a reduced awareness of the current market, his goal was to find a reliable local agent who could:

• Sell the land within a reasonable timeframe
• Handle the process with minimal stress
• Secure a fair and timely sale price

Challenges when selling land (and how to handle them)

Selling land can take longer than selling houses because:

• Fewer active buyers: Not everyone is ready to build.
• Finance and feasibility: Buyers often need time for due diligence (soil tests, services, council checks).
• Price sensitivity: Overpricing can stall enquiries; underpricing leaves money on the table.

What works: Clear pricing, upfront information (zoning, services, access), strong listing copy, and a responsive agent who keeps momentum with every enquiry.

How Which Real Estate Agent helped

• Data-backed shortlisting: Brad used WREA to identify agents with proven results in and around Coles Bay and the East Coast.
• Local performance, not paid ads: Recommendations are based on verified sales activity and results, not sponsorships.
• Saved time and guesswork: Brad didn’t need to trawl through dozens of profiles or call around, he was introduced to the right agent straight away.

Agent’s Strategy

Brad selected Leanne, a seasoned agent with two decades of experience and a reputation for being reliable, genuine, and trustworthy.

Leanne’s approach included:

• Positioning the land affordably in a tough market
• Prompt and clear communication throughout
• Managing buyer expectations effectively despite slower demand for land

Results

Why Sellers Choose Which Real Estate Agent

• Smart agent selection: Recommendations based on verified performance
• Local expertise made simple: Get access to the top agents without hours of research
• Low-stress sale: A guided process that helps you avoid common pitfalls
• Better outcomes: The right agent + the right strategy = a faster, stronger result