Listing Agent

The listing agent is responsible for handling the entire selling process from the moment you engage them until the property settles. Their work includes providing an appraisal, developing a marketing strategy, coordinating photography, running open homes, managing buyer enquiries and leading negotiations. A strong listing agent understands your local market, knows how to communicate value to buyers and has a proven ability to generate competitive offers. Their skill level directly influences your sale price, your time on market and the overall stress or ease of your campaign. Choosing the wrong listing agent can result in weak marketing, poor communication and missed opportunities during negotiation. A great listing agent, however, protects your financial outcome and guides you through every step of the sale with clear advice and confidence. Their track record, knowledge and communication style should all be considered before signing a selling agreement.

Practical Example

You interview three agents before deciding who will list your home. One agent offers a discounted commission but provides minimal marketing ideas. Another presents a comprehensive strategy backed by strong recent sales in your suburb. You choose the second agent because they demonstrate a clear understanding of buyer behaviour and have a proven process for creating competition. Throughout the campaign, they deliver consistent communication, run busy open homes and engage proactively with qualified buyers. By auction day, there are several bidders and the property sells well above your reserve. This outcome confirms that selecting the right listing agent directly improved your financial result.

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