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Agent Fees & Marketing Costs

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Property Value Estimate

A current estimated value of your Prahran property, before talking to the experts.

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List of Top Prahran Real Estate Agents

There is a huge difference between good and bad agents.

The best agents don’t just sell loads of properties - they sell them faster and at higher values. We've collected data on all of the top agents in Prahran below, so you can see what kind of difference an experienced agent makes.

In the past 12 months, Prahran real estate agents have sold 798 properties. Houses in Prahran spent 31 days on the market before selling and apartments 51 days. Most properties sold were units.

We have compiled a list of agents that are based in Prahran. It's important to understand that each individual agent has a differing amount of experience and skills, even those working under the same agency. Finding the best real estate agent ensures that you have the necessary resources to sell your property for more and for less hassle.

Which Real Estate Agent calculates a list of 3 top local agents from all agent sales data in the area, personalised to your property. Get started with our agent comparison tool.

Which Real Estate Agent's Best Prahran Agents

Good agent selection means you increase your chances dramatically of a higher property price and an easy, quick sale. We can calculate a shortlist of top agents through our agent comparison tool.

To start selling, it's best to speak with a top-performing local real estate agent who has experience with properties like yours and can work well with you.

Properties Sold

798

(12 Months to Mar 2024)
Different Agents Used

54

(Mar 2024)
Different Agencies Used

15

(Mar 2024)

A suitable agent should be focused on selling property near yours (bonus for the same street!), experienced at selling property like yours, have a strong history of successful negotiations, and possess a personality that works well with potential buyers and yourself. Most agents have a particular focus, e.g. units within a certain area, price bracket, and a ranking within their office. We do everything we can to identify these agents for you.

We've crunched the numbers on properties sold in Prahran and have identified top agents that don’t just sell a lot of properties, but those that appear to sell for more and faster than their competitors.

Prahran Agents That Sell For Higher Prices

Suburb Avg.
$1,171,055
Top 3 Agents
$1,913,319

Top agents achieved 1.6x higher prices than the suburb average.

Agents with good negotiation skills and strong contacts in the local real estate industry can often bump your property values, covering their fees and getting more in your pocket.

Prahran Agents That Sell Faster

Suburb Avg.
43 Days
Top 3 Agents
24 Days

The top 3 agents in Prahran sell 1.8x faster than the suburb average.

Find an agent that can create an advertising strategy specially crafted for your Prahran property. Additionally, the agent with a strong list of potential buyers can prospect and negotiate a sale early in the campaign.

Prahran Agents With The Most Experience

Suburb Avg.
1
Top 3 Agents
5

Top agents achieved 5.0x more sales than the suburb average.

Good real estate agents have a sales record that includes sales in suburbs surrounding Prahran. You need to find a top agent with sales histories and expertise handling similar properties to yours in or near Prahran.

Why Use Us

Our service is 100% free and no obligation to you.

We are an independent Australian company that helps property owners make informed decisions on which real estate agent to use. We provide independent performance data on real estate agents, making it easy for you to identify the best suited agents to interview and ultimately achieve the best price.

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What To Pay Your Prahran Agent

The lowest fee should not be your top requirement in an agent. Rather, you should look for agents that can strongly back up their fee structure and commission rate.

An agent with a strong sales background in selling quickly and for a higher price will often cover their fee and more. Receive a shortlist of top agents in the local Prahran area from our agent comparison tool to sell confidently.

Prahran is one of the more affordable suburbs in Australia when it comes to real estate agent commission rates. Experience has shown us that real estate agent commission rates in Prahran average around 1.9%.

The commission rate in Prahran is on average lower than most other suburbs in Australia, which means you get to keep some more of your profit compared to sellers in other areas. Don’t forget that you can still negotiate a better rate with your agent, or how much goes into advertising.

1.9%
Prahran Average Commission Rate
~2.1%
National Average Commission Rate

Use the real estate agent fee calculator below to determine how much it may cost to sell your property in Victoria. Amounts calculated include 10% GST, but exclude other costs an agent may charge such as advertising and marketing.

$0.00

Estimated Agent Commission

More Information

The data on this website, including in the graphs and calculator, is approximate in nature and should not be relied upon.

Talking to a top local real estate agent is a good first step to determine what you may be required to pay to sell your property and to understand the local property market.

The graph and calculator use data collected by Which Real Estate Agent in 2019, and provides a state-wide average estimation of commission rate. The data presented should only be used as an indication of what you may be required to pay.

Be careful of extra fees that may be charged by a real estate agent. We recommend you properly review the agency agreement and cost schedules, so there are no surprises when you are presented with the final bill.

There is almost always room to negotiate commissions with agents. Do not be afraid to ask for an agent fee structure that favours your situation and ensures the agent does their job.

However, remember that an agent willing to drop their agent fees to rock-bottom are not likely to have your best interests at heart. Make sure you’re not just padding out someone else’s sales statistics - you should spend a little more to make more.

Need more information about agent fees or costs? Read our comprehensive guide to the fees charged by agents here.

Frequently Asked Questions

SHOULD I SELL MY HOUSE IN Prahran IN 2024?

According to our data, you may want to consider selling your Prahran property in 2024.

The average apartments and units growth in Prahran has risen to 0.1% over the past 10 years. The increase in property values has led to an appreciating market where selling your property is generally easier and buyers are generally more competitive.

Price growth for Prahran houses over the last year has been about equal to the ten year annual growth rate, coming in at 3.4% for houses (compared to the 10 year average, 4.8%).

Units/apartment values over the past 12 months in Prahran have stayed equal for -1.2%, compared to the 10 year average, 0.1%.

To find out how to sell your house and to find the best agent, click here.

WHAT IS MY HOUSE PRICE ESTIMATE?

There are several variables that can affect property values in Prahran. To accurately estimate the value of your Prahran property, these variables need to be taken into account.

One example of a variable that affects your house price is proximity to local area amenities.

Proximity to Prahran local amenities is something that rarely changes. If your property is within walking/driving distance to Prahran amenities/shopping areas/schools/restaurants, your property value estimation tends to be higher.

Proximity to amenities should be taken into account when estimating property values, along with distance to city areas, property type, condition of the property and more.

Figure out the value of your home, and start your selling journey with some confidence. Get started by requesting a property appraisal from an agent today.

WHAT ARE THE STEPS TO SELLING MY Prahran HOUSE?

There’s a lot to think about when selling your Prahran property, and a lot of it happens before signing up with an agent.

It’s a good idea to start with some independent research, before committing to selling your Prahran property. Start by looking at property market statistics which will give you an idea of property values and price trends. Speak with a few agents to see what they think of your property, and how to best market and sell your home.

Making mistakes at this stage could cost you a lot of time and money. Hiring an experienced local real estate agent betters your chances of a hassle-free selling process that ends in a good result for you.

If you need more in-depth information on each step of the selling process, read our comprehensive guide on selling here.

HOW DO I FIND THE BEST REAL ESTATE AGENT IN Prahran?

To find the top agents in your area, look into the sales histories and statistics behind each agent in your area. The best indicator is experience selling similar properties in the local area. This equates to knowledge behind positioning the property to the target market and an active list of prospective buyers that ultimately assists in achieving the best price.

Interview multiple agents to get a feel for fees and quality, and ask for as much proof as possible that they can do the job well.

Get more guides on choosing or finding the best agents here. Get a free shortlist of real estate agents in Prahran by using our real estate agent comparison tool. We look into agents who sell quickly for the highest prices to ensure you get the best result.

HOW COULD THIS SERVICE BE FREE?

If an agent we suggest is successful in selling your home, they pay us an industry-standard referral fee. If the agent is unsuccessful, there is no fee payable.

This means it is in our best interest to find a top-performing real estate agent that can sell your property with minimum fuss.

IS YOUR AGENT ANALYSIS BIASED IN ANY WAY?

No. In comparison to our competitors, we do NOT have a limited database of agents to work with. We do not have special agreements with any agents or agencies for property sales.

Which Real Estate Agent is unique in that we carefully analyse the local agents in the area and base our recommendations upon individual agent sales histories and customer reviews.

In addition, we receive the same referral fee regardless of which suggested agent is chosen by you. We only receive the fee if the property is sold.

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Prahran Suburb Overview

Prahran is a suburb of Melbourne, Victoria, Australia, 5 km south-east from Melbourne’s Central Business District. Its Local Government Area is the City of Stonnington. At the 2011 Census, Prahran had a population of 11,191.

Prahran is a part of Greater Melbourne, with many shops, restaurants and cafes. The area of Prahran, centred along Commercial Road is one of Melbourne’s gay villages.

The shopping street Chapel Street is a mix of upscale fashion boutiques and cafes. Greville Street, once the centre of the Melbourne’s hippie community, has many caf

Prahran takes its name from Pur-ra-ran, a compound of two aboriginal words, meaning “land partially surrounded by water”, in 1837 by George Langhorne. The proximity of the Yarra River and a swamp to the southwest explains that description.

In 1837 George Langhorne named the area Pur-ra-ran, a compound of two aboriginal words, meaning “land partially surrounded by water”. When he informed the Surveyor-General Robert Hoddle of the name, it was written as “Prahran”.

Between the 1890s and 1930s Prahran built up a huge shopping centre, which by the 1920s had rivalled the Melbourne Central Business District. Large emporiums sprang up along Chapel Street.

Prahran also became a major entertainment area. The Lyric theatre, built on the corner of Victoria Street in 1911, burnt down in the 1940s. The Royal was the second old theatre built. The Empress, another popular theatre on Chapel Street, was destroyed by fire in 1971. The site was operated by the cut-price clothes and homewares chain Waltons for the next decade and was later developed into the Chapel Street Bazaar.

In the 1960s, in an effort to boost the slowly growing local population and inject new life into the suburb, the Victorian Government opened the Prahran Housing Commission estate, just off Chapel Street, together with a larger estate, located just north in South Yarra. Further complementing the high rise developments was a low density development between Bangs and Bendigo Streets.

In the 1970s, the suburb began to gentrify, with much of the remaining old housing stock being renovated and restored. The area had a substantial Greek population and many took advantage of the rise in property values during the 1980s, paving the way for further development and a subsequent shift in demographics.

During the 1990s, the population increased markedly, with demand for inner-city living fuelling a medium-density housing boom, which continues in the area, as part of the Melbourne 2030 planning policy. It was during the 1990s that solidification of the area’s homosexual community occurred. Many gay and gay-friendly businesses, including bars, clubs and bookstores can be found along Commercial Road, between Pran Central and the railway overpass.

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